How To Post Instagram Like Dior, Chanel, and Patek Philippe?

How these luxury brands design their Instagram grid? Here are everything you should know ...

You may have tried 100 ways to increase your follower number, but why the increase is still not as expected? It’s time to open your Instagram profile and ask yourself: 

If this is the first time you open this page, will it grab your attention and make you click the Follow button?

Whether your visitors come from search, explore, or clickable tags, they have already shown their interest in your Instagram and they have taken the first step to enter your Instagram profile. So you should really consider building an attractive Instagram profile to change these visitors to your followers. 

That is why you need a creative and interesting grid to help you “catch” more visitors!

In this article, we will show you how Dior, Chanel, Patek Philippe, and another creative brand play with their grid! Don’t miss the handy tutorial at the end! Let’s get started!

Table of Content


#1 Patek Phillipe

One of our Apphi users once asked us: 

I want to post split photos, but I don’t want to bother my followers of seeing 9 image pieces. How can I hide the posts from the feed but show them on my IG page?

Unfortunately, you cannot hide the split posts from the feed but show them on your grid. However, Patek Philippe shows us a clever way to “hide” the annoying image pieces from the feed!

You may also follow @patekphilippe on Instagram, but have you noticed that this luxury watch brand only posts split photos on its grid?

By cutting the photo into pieces and only posting split photos, Patek Philippe successfully turns its Instagram profile into a luxury product catalog. It gives all the visitors a strong first impression and at the same time perfectly shows their products to the visitors. But simply posting split photos will not make you another Patek Philippe. Let’s look into one of the split images:

For this piece, it does not look complete as a single post on its own, Patek Philippe added text to the split image and made it a cover of a video. In the meantime, this post is also a carousel post. Video and photos together complete the post and tell the story of Patek Philippe’s advertising campaign on the Twenty~4 Automatic Watch Series. The other split images of this photo all talk about different aspects of this watch series, so when you see these split posts in your Instagram feed, you may not notice that they are just fragments of a photo. But you will get a deeper understanding of this watch series.

Here are some tips of creating split posts:

  1. Make sure each individual image within the split looks nice and beautiful on its own.
  2. Do not just post the individual image. Try to make it a cover of a video or the first photo of a carousel.
  3. Add different captions to each post. Remember, each image is a single post, not just a part of the whole photo.
  4. Add text to the boring image, give it some contents and make it interesting.

#2 Dior

 If you don’t want to:

  1. bother your followers by posting too many photo pieces, and
  2. make your grid look messy when you post other posts after the split photo.

The other luxury brand @Dior may give you some new ideas of photo splitting! Instead of using split photos to show products, they are more interested in creating a small banner by splitting the photo horizontally into 3 pieces. 

Both the first and second image of this split photo is the first photo of a carousel. Also, if you look into the first image (inserted below) and swipe left, you will see a seamless carousel cut. This is a very cool way to display your photo, especially for panoramic photos. Without downloading another photo editing app or using Photoshop, you can easily do this with Apphi. We will post a tutorial on this feature soon, keep tuned!


#3 Chanel

But what if you just don’t like the idea of cutting the pattern of the photo? Can photo splitting still work for you? 

The answer is “absolutely yes!”. When the photo splitting meets the text splitting, @Chanelofficial provides the most impressive cases.

Adding matching texts to the split images gives them content and make them become standalone posts. Even when you look at the single split image, it still looks complete at its own. But at the same time, the three images are combined together to become a whole picture and transfer the branding message to the followers.

Splitting the words and adding each alphabet in order to the cover of the videos are another great idea for your Instagram. You may not even notice this is a split photo when you see individual posts in your feed. But this can bring a lot more fun to your grid! Just like Chanel’s “G-A-B-R-I-E-L-L-E” example.

Besides creativity and sense of design behind it, another pro for doing this is that you will never mess the layout by posting other posts.


#4 Mackintosh

Speaking about creativity, @Mackintoshofficial also gives us some thoughtful ideas about splitting. They split the photos vertically into two pieces and mix them well with other contents. The whole grid perfectly fits with their branding, and it’s a fantastic way to show their products.

Be careful, this vertical split needs a lot of arrangements when you post. But don’t worry, Apphi’s Drag and Drop Preview can help you manage it in a few clicks!



Tutorial – How to split photos and schedule posts in a few clicks? 

Want to try the new tricks on your own Instagram?

Thanks to Apphi‘s Drag & Drop feature, you can split photos and schedule posts in a few clicks!

Download Apphi For Free – Schedule and Automatically Post on Instagram

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Step 1: Choose Photo And Split It

Click Schedule button and choose Drag & Drop Preview. Click “+” icon on the bottom left corner to continue.

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Choose the right photo you want to split, click Grid icon and tap Cut button. At the cut page, you can adjust the photo and how you want to split it. Tap Next to continue.

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Step 2: Set The Post Time

We know that arranging post time for 9 posts is not an easy task! With Apphi, you only need to set the post time for the first piece of the slipt photo. The system will add 3 minutes in between every two posts, so you don’t need to worry about messing up the posts order. 

After setting the post time for the first post, click Next to continue. You can now preview your gird with post time on each individual split.

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At this page, you can hold the post to drag and drop the media

Step 3: Edit Each Split Piece

Now you can add text to the boring piece, just like what @Chanelofficial and @patekphilippe do with their split photos.

When you cut the photo, the split pieces will be automatically saved to your photo library. You can use your favorite photo editing app to add text on it.

If you want to change the single-photo post to a carousel, click the thumbnail and then click the bottom right icon. The cut piece will be set as the cover of the carousel by default. If you have edited the cover photo, don’t forget to choose the edited image to be the cover. 

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Step 4: Upload Your Schedules To Finish!

After choosing photos in order, click Done to go back to the preview, and click Done again to save the changes.

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Note: If you turned on the Default Caption on Drag & Drop Preview, the system will automatically apply your saved captions in random order to the split posts. Click here for more information on the Default Caption feature!

When you finish all the schedules, don’t forget to click the Upload button on the top right corner. Now all your schedules are uploaded to the cloud, you are ready to go!

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Isn’t it super easy to schedule a split grid?

Download Apphi For Free – Schedule and Automatically Post on Instagram

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