“I have traffic to my shop, but not many sales.”
If you are having the same problem, maybe it’s time to re-investigate your marketing strategies for your Shopify store. Luckily, there are so many email marketing apps on Shopify that can help you with your conversion rate.
In this post, we’ll go over the best email marketing apps for Shopify in 2021.
10 Best Email Marketing Apps For Shopify in 2021
- Constant Contact
EngageMessage is an award-winning eCommerce marketing mobile app available on iOS and Android. Unlike any other email marketing apps, it is the first MOBILE-BASED app for Shopify. If you are a mobile person and are looking for an app to run marketing from your phone on the go, EngageMessage is the one for you.
It offers a wide range of designer-made popup and form templates, great-looking email templates, and pre-built automation workflows (welcome new customers, browse abandonment, cart abandonment, win back slipping away customers, etc). It is a fully functional email marketing app plus a CRM tool.
- Pre-built automated workflows
- Browse abandonment
- Welcome new customers
- Upsell recommendation
- Cross-sell recommendation
- Purchase follow-up
- Customer win-back
- Increase checkout rate
- Designer made popups
- Welcome popups
- Abandoned cart popups
- Exit-intent popups
- Free shipping bars
- Fully customizable signup form templates
- Fully customizable landing page templates
- Designer-made email templates
- Centralized inbox
- Advanced customer segmentation
With the pre-built Shopify workflows, you don’t need to add products and coupons into each workflow. The workflow comes with auto-generated coupons and it captures products from your store automatically to help you upsell and cross-sell. It even comes with an email subject and pre-header. You just need one tap to set it live.
Another very cool feature is that, once you sync all your Shopify contacts to EngageMessage, EngageMessage will automatically create segments based on customer’s purchasing history (such as one-time customers, repeat customers, used any coupon, slipping away, slipping away high spenders, etc.) The detailed segmentation can help you send targeted emails and increase conversion.
The integration process is upper easy ( you don’t need to insert any tracking code in your store to enable the tracking) and you can check the data right away on your phone. EngaegMessage also provides insights reports for your popups, emails, campaigns, and automation, and since it’s mobile-based, you can easily edit the automation or emails and re-publish from your phone anywhere and at any time, which isn’t common in other email marketing apps.
EngageMessage is 100% Free.
You can use all automation features, email marketing features, and CRM features. No credit card is needed. So if you are a starter for Shopify, you should try EngageMessage.
ConverKit has a niche target for bloggers and content creators. Its Shopify integration gives some basic features for sellers, including landing page design and customizable workflows. Their email builder tool uses a drag and drop interface so you can easily add products into your email campaigns and automation.
It also offers a great selection of landing pages and signup forms, but pre-built eCommerce automation is currently lacking. To create a running automation to save cart abandonment and browse abandonment, you still get some work to do.
ConvertKit works on desktop. It does not have a mobile app.
ConvertKit offers a free plan and two paid plans. The free plan does not support eCommerce automation, so you will need to start from the paid plan. The pricing is based on the number of contacts, and you can subscribe monthly or yearly.
- Up to 1,000 contacts: $29/mo
- Up to 5,000 contacts: $79/mo
- Up to 10,000 contacts: $119/mo
Omnisend is another app with powerful eCommerce integration. On top of emails, Omnisend also supports SMS messages at an extra charge. It offers a great selection of pre-built email automation designed for Shopify. Some advanced eCommerce automation will require a good segmentation of customers. So if your eCommerce business is pretty mature with a need for advanced automation, Omnisend is a great fit.
Omnisend’s email editor also lets you automatically add products from your store straight into your email. But speaking about email templates, Omnisend does not provide many choices. You will need to work on the email designing.
Omnisend works on desktop. It does not have a mobile app.
Omnisend offers a free plan and three paid plans (Standard, PRO, and Custom pricing). The free plan does not support marketing automation, so you will need to start from the paid plan. The pricing is based on the number of contacts, and you can subscribe monthly or yearly.
- Up to 1,000 contacts: $20/mo for up to 15,000 emails/mo
- Up to 5,000 contacts: $60/mo for up to 60,000 emails/mo
- Up to 10,000 contacts: $102/mo for up to 124,800 emails/mo
Klaviyo is an email marketing app created specifically for eCommerce stores. It offers personalized emails, SMS messages, signup forms, and pre-built automation. Similar to Omnisend, some of its advanced eCommerce automation will require a good accumulation of customer data and comprehensive segmentation of customers. So if your eCommerce business is mature with a need for advanced automation, you will love it.
Their email editor uses a drag and drop interface so you can easily add blocks to your email campaign and automation. It is very flexible for you to create automation from scratch. Ideal for those who have some expertise in email marketing and looking for out-of-box email strategies.
Klaviyo works on desktop. It does not have a mobile app.
Given the advanced features it offers, Klaviyo is on the pricier side of email marketing apps. It offers a free plan and three paid plans (Email, SMS, Emails & SMS). The free plan does not support marketing automation, so you will need to start from the paid plan. The pricing is based on the number of contacts, and they only offer a monthly subscription.
- Up to 1,000 contacts: $30/mo
- Up to 5,000 contacts: $100/mo
- Up to 10,000 contacts: $150/mo
Drip is another app for eCommerce marketing. It offers customizable forms, email campaigns, automation, and SMS. They do not have as many pre-built automation templates as Klaviyo or Omnisend does, but enough to cover the basis needs for small to medium Shopify stores. Drip’s workflow editor uses a drag and drop interface so you can easily add blocks to your workflow. They offer detailed documentation for a smooth integration – this is very helpful.
In terms of email templates, Drip does not offer a huge variety of templates. So be prepared to spend some time and design it yourself. Also, you need to be careful about the pricing, your plan tier will automatically get upgraded to the next tier if you gov over the subscriber limit.
Drip works on desktop. It does not have a mobile app.
Drip offers a 14-day free trial for up to 500 subscribers and 500 emails. You can use the automation in the free trial. After the free trial, the plan starts at $19/mo. The pricing is based on the number of contacts, and they only offer a monthly subscription.
- Up to 1,000 contacts: $29/mo
- Up to 5,000 contacts: $89/mo
- Up to 10,000 contacts: $154/mo
Privy started as a popup app for Shopify. Their offer a good collection of email templates, signup forms, bars, and popups. It is quite easy to integrate Privy with your Shopify store. They also have email and SMS automation.
But in terms of pre-built automation, Privy does not offer many choices and flexibilities to choose from. It’s not possible to design more complex and multi-step automation. Their free plan is also quite limited, with only 100 contacts maximum and no support for eCommerce automation such as cart abandonment and customer winback.
Privy works on desktop. It does not have a mobile app.
Privy offers a free plan for up to 100 contacts. You. can only use popups and shipping bars with the free plan. The paid plan starts from $15/mo. The pricing is based on the number of contacts, and they only offer a monthly subscription.
- Up to 1,000 contacts: $30/mo
- Up to 5,000 contacts: $75/mo
- Up to 10,000 contacts: $150/mo
ActiveCampaign is more of a CRM but with an integration of Shopify. It has a wide focus on different industries, such as technology, education, travel, health, etc. While eCommerce is one of the industries it covers. ActiveCampaign offers contact segmentation and eCommerce automation for Shopify.
Its advantage is on advanced contact segmentation, again, ActiveCampaign is more of a CRM tool. So if you run a larger Shopify store and need to segment your contacts finely, their CRM functions are ideal for you.
ActiveCampaign works on desktop and mobile phones. Its mobile app is mainly for contacts & leads management and marketing reports.
ActiveCampaign offers four different plans. Each plan comes with a 14-day free trial. The pricing is based on the number of contacts, and you can subscribe monthly or yearly.
- Up to 1,000 contacts: $29/mo
- Up to 5,000 contacts: $99/mo
- Up to 10,000 contacts: $155/mo
MailerLite offers the standard email marketing features including popups, landing pages, and automation. Like other apps, you can integrate MailerLite to your Shopify store and sync your Shopify customers and subscribers to your MailerLite account. MailerLite’s drag & drop email builder allows a lot of flexibility and you can design your email campaign and automation from scratch.
However, if you are looking for some pre-built and ready-to-use automation for your Shopify store, MailerLite is relatively lacking.
MailerLite works on desktop. It does not have a mobile app.
MailerLite offers a free plan for up to 1,000 subscribers and up to 12,000 emails/mo. The pricing is based on the number of contacts, and you can subscribe monthly or yearly.
- Up to 1,000 contacts: $0/mo for up to 1,000 emails/mo
- Up to 5,000 contacts: $30/mo
- Up to 10,000 contacts: $50/mo
9. Constant Contact
You might’ve heard the name Constant Contact already. It offers a variety of marketing services and Shopify is one of the integrations they have. Like EngageMessage, it automatically creates segments based on customer’s purchasing history (repeat customers, first-time customers, etc.). You can easily build your emails and insert products and coupons with its drag & drop email editor.
If you are looking for some ready-to-use automation for your Shopify store, Constant Contact may not have many choices for you. You will need to build it from scratch with your marketing expertise.
Constant Contact works on desktop and mobile phones. Although you can’t have much control and create automation from your phone like EngageMessage does, you can design and send emails on the Constant Contact mobile app.
Constant Contact offers a free trial and the paid plan starts from $20/mo with limited features. If you wish to use the eCommerce automation, the plan starts from $45/mo. If you are looking for an app specifically for your Shopify store, Constant Contact might be overly expensive for you.
- Up to 500 contacts: $45/mo
- Up to 5,000 contacts: $95/mo
- Up to 10,000 contacts: $125/mo
MailMunch starts from signup forms and pages, then goes into email marketing. They have a heavy focus on popups, banners, bars, and signup form templates. But in terms of automation, they only offer a limited selection of simple automation to choose from.
MailMunch works on desktop. It does not have a mobile app.
MailMunch offers a free plan and three paid plans. Their pricing is slightly different from other apps and it’s not very well explained on their website. The lower plan comes with a very limited subscriber number and features. The email marketing features cost $13.99/ month for 1,000 subscribers (more would upgrade you to the Agency Plan). Popups are billed separately.
The Best Email Marketing App for Shopify
Different stores have different needs for email marketing, a best app for someone else’s store may not fit yours. I hope after reading this article, you have a clearer understanding of which app is the best email marketing app for your Shopify store.
If you want to run automation (abandoned cart, exit-intent popups, cross-selling) that helps with conversion and also cares about pricing, you should go with EngageMessage.
If you are a marketing expert and are looking for an advanced email marketing app, you can consider ActiveCampaign and Omnisend.
Have any questions about the best email marketing for Shopify? Let us know in the comments below!